Schema markup is a type of code that webmasters can add to their websites to help search engines better understand the content on their pages. It uses a standardized vocabulary of tags, or “microdata,” to help search engines classify and display website content in more meaningful ways.
Here are the types of schema markup:
- Organization schema: This type of schema markup is used to provide information about an organization such as its name, logo, location, contact details, social media profiles, and more.
- Event schema: This schema markup is used to provide information about an event such as its name, date, time, location, description, organizer, and more. It can also be used for recurring events.
- Product schema: This schema markup is used to provide information about a product such as its name, image, brand, model, price, availability, and more. It can also be used for different types of products like books, movies, and music.
- Review schema: This type of schema markup is used to provide information about a review of a product or service. It includes details such as the name of the reviewer, their rating, comments, and more.
- Recipe schema: This schema markup is used to provide information about a recipe such as its name, image, ingredients, cooking time, nutrition information, and more.
- Article schema: This type of schema markup is used to provide information about an article such as its title, author, publication date, and more.
- FAQ schema: This schema markup is used to provide information about frequently asked questions and their answers on a website. It can be used for different types of websites such as e-commerce, education, and healthcare.
- Video schema: This type of schema markup is used to provide information about a video such as its title, description, duration, thumbnail, and more.
- Local business schema: This schema markup is used to provide information about a local business such as its name, address, phone number, opening hours, and more.
By using schema markup, webmasters can help search engines better understand the content on their pages, which can result in more accurate search results and better visibility in search engine results pages (SERPs).