Organization schema markup is a type of structured data that provides information about an organization, such as its name, logo, location, contact details, social media profiles, and more. This type of schema markup helps search engines understand the important details about the organization, which can improve the visibility of the organization in search results and enhance the appearance of search engine results pages.
Here are some examples of the types of information that can be included in an organization schema:
- Name: The name of the organization, which can be a brand name, a company name, or any other name by which the organization is known.
- Logo: A high-quality image of the organization’s logo, which can be used in search results and other places where the organization is mentioned.
- Description: A brief description of the organization, which can provide additional context and help search engines understand the organization’s purpose.
- Contact details: This can include the organization’s physical address, phone number, email address, and other relevant contact information.
- Social media profiles: Information about the organization’s social media profiles, including links to their profiles on platforms such as Facebook, Twitter, and LinkedIn.
- Reviews: Reviews of the organization, can help to build credibility and trust with potential customers.
Here’s an example of what an organization schema might look like:
scssCopy code<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "WebDeskArt
",
"url": "http://www.example.com",
"logo": "http://www.example.com/logo.png",
"description": "WebDeskArt Corporation is a leading provider of widgets and widget-related services.",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main Street",
"addressLocality": "Anytown",
"addressRegion": "CA",
"postalCode": "12345",
"addressCountry": "US"
},
"telephone": "(555) 555-1212",
"email": "[email protected]",
"sameAs": [
"https://www.facebook.com/example",
"https://twitter.com/example",
"https://www.linkedin.com/company/example"
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"reviewCount": "10"
}
}
</script>
In this example, the organization schema includes information about the name, URL, logo, description, address, phone number, email address, social media profiles, and reviews of WebDeskArt Corporation. By including this structured data on its website, Acme Corporation can help search engines better understand its organization and display this information more prominently in search results.